Free tool · Australian sellers
Paste the text of your Black Friday ad, email or product page and this free checker flags the sale claims the ACCC has warned retailers about: was/now prices, countdown timers, "up to" discounts, sitewide fine print, free-shipping catches, added fees, "lowest price" and "only 3 left". Each one comes with a plain reason and a safer way to say it, and the check runs in your browser, so nothing you paste is sent anywhere.
Turn your sale into a short video with your discount, code and end date, captions and music. In your browser, no sign-up, no watermark.
Make your Black Friday video freeRunning Google Shopping ads for the sale? Check the issues a Merchant Center reviewer would flag on your store, in about 60 seconds.
Free Merchant Center checkThe ACCC checks Black Friday and Boxing Day sales every year. After its 2025 Black Friday sweep it wrote to major retailers about countdown timers that didn't match the sale, storewide claims with exclusions, fine print that undercut the headline, "up to" discounts few items got, and was/now prices. Misleading pricing is one of its compliance and enforcement priorities for 2026–27.
When it's a price you actually charged for a reasonable period just before the sale. If an item has been "on sale" for a long time, the sale price has become the normal price. Keep records of what you charged and when, because the ACCC can ask you to back up a was/now claim.
No. A flag means the wording matches a kind of claim the ACCC has warned about, so it's worth a second look. Many flagged claims are fine if they're true and you can show it. The checker reads words only, so it can't know your price history or stock levels.
Not on eftpos, Mastercard or Visa. Card surcharges on those networks have been banned in Australia since 1 October 2026. Other unavoidable fees, like a booking fee, need to be included in the price you advertise.
No. The check runs in your browser on this page. The text you paste isn't uploaded or stored.
This tool is a word checklist built from the ACCC's published guidance on sales and pricing. It isn't legal advice and can't tell you whether a claim is true. For your own situation, read the ACCC's guidance or talk to a lawyer.
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